RECRUITMENT IN LATIN AMERICA

Capture transformative insights from real people

WHEN RECRUITMENT FAILS, SO DOES THE RESEARCH

The success of qualitative research starts with its participants.

But when recruitment is generic, databases are inaccurate, and interviewees are recycled, there’s no way to uncover real answers. The kind that drive change, boost your sales, and transform your value proposition.

THE STRATEGY

This is why we developed a four-step recruitment methodology. No repeat participants. No compromised samples.

You don’t need more voices, just the right ones

PRECISION PROFILING

We start by deeply understanding your business challenges and objectives to define exactly who we need to find — not just demographics, but motivations and relevance.

SECOND VALIDATION

A final layer of review confirms that every participant brings real perspective and can unlock meaningful, actionable insights.

CURATED RECRUITMENT

We draw from a pre-vetted, diverse pool of participants built over years, ensuring we reach the profiles that truly match your needs.

INITIAL SCREENING

We go beyond basic declarations, filtering out candidates who don’t fully align — even when they seem like they qualify at first glance.

We don’t conduct studies just to check a box — we do it to drive transformation.

That’s why, before designing any proposal, we sit down with you to deeply understand your questions, tensions, and strategic needs. Each audience communicates differently — choosing the right channel unlocks deeper insights.

LISTENING

We start by understanding your questions, challenges & goals.

METHODOLOGY

We design a custom approach tailored to your context.

RECRUITMENT

We select real people via a four-step verification process.

PREPARATION

We assign pre-tasks to help participants get into the right mindset.

FIELDWORK

We conduct fieldwork adapted to each project and methodology.

ANALYSIS

We process the findings and deliver concise, insight-rich reports.

  • Mexican identity: Saying vs. Pride

    In a recent study, we worked with an iconic Mexican confectionery brand seeking to reconnect with its consumers by highlighting the Mexican origin and identity of its products.

    The communication strategy didn’t perform as expected in quantitative testing, and that’s where we came in: to understand not just the what, but the why.

    Learn more

  • Low price, low excitement… high potential.

    In this project, the goal was to explore new opportunities in the candy market, where the challenge was clear: a low-cost product that failed to spark excitement among teens.

    This time, the challenge was to find fertile ground in the territories of social moments and emotional purchases.

    Learn more

  • Healthy Convenience That Missed the Mark

    A renowned food brand aimed to position a frozen product for air fryers, promising to simplify life in the kitchen. But something didn’t click, the excitement just wasn’t there among health-conscious consumers.

    Through a qualitative study, we explored habits, tensions, and motivations around air fryer use. That led us to key opportunities to refocus the product and connect through what truly matters.

    Learn more

Get in touch

Get in touch

Get in touch Get in touch

LET’S WORK TOGETHER

Want to decode consumer culture through the right voice? With over 20 years of experience in qualitative research, we tailor our strategies and methodology to each project.

Subscribe

Stay in the loop with new projects and the occasional musing on contemporary research.