One plot of land. Many needs. Little certainty.

When disaster strikes, Mexicans often surprise the world with how quickly we manage to help those in need. That spirit of solidarity is part of our DNA.

Fundación Acércate is a clear example of this. It was born after the 1985 earthquake, bringing together people already actively involved in their communities. A few years ago, they came to us with a clear purpose: to bring a major community project to life.

The foundation had an unused plot of land in the Palo Solo neighborhood, on the western edge of Mexico City. Their goal was to help integrate the residents in this area through a community center that would respond to their real needs.

The challenge? Too many possibilities, no clear path forward, and limited resources to make it happen.

That’s why they invited us to get to know the people who would benefit from this change. Inspired by their mission, we conducted four focus groups at no cost, bringing together both active members of the foundation and local residents— as principal benefactors.

The sessions took place at Acércate’s educational community center, where we explored what daily life in this neighborhood looks like to identify patterns and specific needs.

The results were enlightening. From the voices of neighbors and foundation members, we understood what these families were truly seeking: a common good that would promote connection and overall well-being, especially for children and the elderly.

With these insights, we proposed afternoon activities for kids and adults, therapeutic support, community events, and more.

In the end, this project became a real driver of change—one that helped the community not only survive, but grow stronger and thrive together.