Qualitative Research for the LATAM & hispanic markets

Strategic Recruitment in Latin America

We know a solid study starts with the right sample. That’s why we define the ideal profile together with you, and work alongside our expert recruiter, who draws from a curated, well-vetted base built over years of industry experience.

From there, every contact is profiled, filtered, and validated to ensure you get participants who truly connect with your project’s questions and objectives. Finding the right people isn’t just one more step — it’s the most crucial one.

Ethnographies

We design activities that invite participants to share their daily lives through their own lens—uncovering what doesn’t always surface in an interview.

Through tools like POV-style videos, written journals, or other self-documentation formats, they capture their lifestyle, emotions, and ways of interacting with a product or service. Throughout the process, we guide and curate each submission to ensure depth, context, and actionable insights.

Focus Groups

More than just a group conversation, we design an experience that sparks ideas in real time. Before the session, we assign key tasks that activate participants’ mind to help them connect with the topic through their own experience—so they show up with clearer ideas, ready to share. During the session, we explore perceptions, attitudes, and desires through interactive dynamics that reveal deep motivations, tensions, and opportunities to improve your brand, product, or concept. A powerful tool to validate, refine, or even rethink what you’re about to launch.

Online Workshops

We bring together small groups of real consumers to discuss, create, and go deeper into a specific topic. Each session is designed to flow as a real conversation—never a forced interview.

Meanwhile, as a client, you observe from a separate digital backroom, where you watch without interrupting and suggest live adjustments or deeper probes in real time. The real value? Hearing it firsthand. Some truths are just too hard to believe when they’re written in a report. But when consumers speak their mind, their words often bring to light opportunities that would’ve otherwise gone unnoticed.

Interviews

We find the right profile and design each interview to explore motivations, tensions, and needs, focusing only on what truly matters. We create a space where the participant can speak freely, while you listen from an independent digital backroom.

With this one-on-one approach, participants open up, go deeper, and reveal truths that rarely emerge in group settings. You observe without interrupting, with the option to guide the conversation in real time—digging into exactly the topics that matter most for your product or service. A powerful tool to understand what drives, holds back, or ignites a light within your consumer.

Online Panels

We gather deep, honest insights on a chat-based platform—no physical space needed. Over 3 to 5 days, we moderate conversations with engaging activities, while participants respond using text, images, or videos.

A flexible and agile way to explore habits, perceptions, and experiences with more time, context, and a natural feel.