Your clients need LATAM insights. We handle LATAM so you don't have to.
Syncretic is the LATAM qualitative partner US, UK and Canadian agencies trust to run studies under their brand — ethnographies, focus groups, panels, interviews and recruitment. One partner for the full pipeline. Five weeks brief-to-deck.
Not staffing a LATAM project right now?
Most briefs land in the fall. We'd rather you know our work before yours arrives.
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Your client needs LATAM. You need a partner you can trust with your brief.
Running LATAM qualitative from outside the region means stitching together local vendors, managing translation risk, and hoping the insight survives the handoff. We remove all three problems.
Without Syncretic
- 3–5 local vendors to coordinate — every one a potential point of failure
- Translators, not moderators — cultural meaning gets lost
- Recruitment quality you can't verify until fieldwork day
- Recycled "professional respondents" who say what panels expect
- Deliverables that don't fit your existing report templates
With Syncretic
- One point of contact — we own the full pipeline under your brand
- Native moderators who think in culture, not just language
- 4-step participant verification — real consumers, never recycled
- Live digital backroom so your team can observe in real time
- Outputs formatted to your brief — your client never knows we were there
Six steps. Five weeks. Your brand on the cover.
We don't sub out to a patchwork of vendors. Each project is designed end-to-end around your client's strategic question — and we own every step so nothing gets lost in handoffs. Brief in Monday of week 1. Deck in your inbox by end of week 5.
Listening
We start by understanding your questions, challenges and goals — not selling you a method.
Methodology
Custom design tailored to your context — the right tool for the right question.
Recruitment
Real participants via our 4-step verification. No professional respondents.
Preparation
Pre-tasks that get participants into the right mindset before fieldwork begins.
Fieldwork
In-market, in-culture sessions — observed live from your digital backroom.
Analysis
Concise, insight-rich reports that translate the why into action.
Standard delivery: 5 weeks from signed brief. Rush available when needed — ask on the discovery call.
The right tool for your strategic question.
Six qualitative methodologies, mixed and matched. Whether you need a deep cultural read or a fast concept validation, the design fits the question — not the other way around.
Inside everyday life
POV videos, consumption diaries, in-home observation. Captures what people actually do — not what they say they do in a survey.
Real-time idea sparking
Designed experiences that surface tensions and opportunities through structured group dynamics. Pre-tasks ensure participants arrive primed.
Co-creation at distance
Small group sessions with live digital backroom — you observe, ask probes in real time, and hear truths your reports could never convey.
One-on-one, no filters
The depth group settings can't reach. Participants open up, go further, and reveal what truly drives or holds back behavior.
3–5 days of context
Chat-based, agile, asynchronous. Participants respond with text, images and videos — habits and perceptions unfold with time and nuance.
The right voices only
The most crucial step. Precision profiling, curated database, initial screening, second validation. Garbage in is garbage out — we filter ruthlessly.
Three briefs. Three LATAM unlocks.
A pride campaign that missed the mark with teens — and how qualitative saved it.
The insight
The solemn tone of the campaign clashed directly with the vibrant, playful, and down-to-earth spirit that young people actually associated with the brand. What was framed as national pride came across as distant and out of touch.
What we delivered
An emotional narrative platform where street humor, cheekiness, and spontaneous joy replaced performative patriotism. Four strategic territories gave the brand clear direction for messaging that felt genuinely Mexican — not aspirationally so.
Outcome
A new conceptual platform with a truly Mexican soul — one that didn't just talk about identity, but embodied it through everyday experiences as an emotional truth.
Healthy convenience that missed the mark
A global food company needed to validate a new line of air fryer snacks targeting health-conscious consumers. Phase 1 interviews flagged low enthusiasm. Phase 2 ethnographic fieldwork revealed why: the product concept didn't map to how people actually cook. We redefined the strategy around more relevant benefits and channels — turning a near-miss into a launch-ready brief.
Low price, low excitement — high potential
A British confectionery brand wanted to unlock the "low spend" teen candy segment, but low pricing was triggering rejection. Anthropological observation revealed that accessible products serve deep social and emotional roles for teens — easy to share, linked to everyday after-school rituals. We reframed the product from "cheap mini version" to a tailored offering with genuine everyday value.
Three reasons agencies come back.
There are cheaper local vendors. There are bigger global firms. Here's why agencies serious about LATAM quality choose us as their silent partner.
White-label by default
We work under your brand, in your templates, with your client's logo on the cover. Your client relationship stays yours — we're invisible by design.
Beyond recruitment
We run the full pipeline — design, recruit, moderate, analyze. Need just recruitment? We do that too. Need everything? One call, one contract, one point of contact.
20 years LATAM, only LATAM
We don't dabble in global. We've run 500+ qualitative studies across 12 LATAM countries for Pepsi, Oreo, Gatorade and OXXO. LATAM is all we do — and it shows in the insight.
Questions agencies ask before the first brief.
Will you work under our agency's brand?+
Do you do recruitment only, or the full study?+
Which LATAM markets do you cover?+
How do you handle confidentiality with our end client?+
What's a typical timeline and cost?+
Can our team or our client observe sessions live?+
Have a LATAM brief your current vendors can't handle?
Book 30 minutes. No pitch, no slides. Tell us the brief — we'll tell you whether we're a fit, what it costs, and how fast we can move. If we're not right for it, we'll say so.
Schedule a Discovery Call
No deck, no slides. Tell us the brief — we'll tell you if we're a fit.
Schedule a Discovery Call →Got it. We'll be briefly in touch — no pitch, just a conversation.