20 years running LATAM fieldwork for US, Canadian and European agencies
For US, Canada & UK Agencies

Your LATAM field team—invisible to your client.

We run qualitative research in Mexico and South America under your brand. You keep the relationship, the margin, and the credit.

Schedule a Discovery Call → See case studies

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syncretic-fieldwork-final.pdf
Syncretic Insights Lab
Qualitative findings · LATAM
Why Gen Z is choosing imports.
CDMX
SP
BA
BOG
"It just doesn't feel cool anymore."
— CDMX, 22, F
your-agency.com/decks/q2/
[Your Agency]
Client presentation · confidential
Why Gen Z is choosing imports.
CDMX
SP
BA
BOG
"It just doesn't feel cool anymore."
— CDMX, 22, F
↓ Same insights. Your brand.
20yrs
decoding LATAM consumers
500+
qualitative studies delivered
12
LATAM countries operated in
0
client leaks · ever
The Problem

Your client wants LATAM insight. You don't want to staff a Mexico office.

There's a gap between getting the brief and delivering it. We close it — without ever appearing in the deliverable.

Without us

  • Hiring local recruiters in 3+ countries
  • Vetting databases you can't trust
  • Translating instruments and managing time zones
  • Hoping the moderator gets the regional accents right
  • Adding 6–8 weeks to your timeline

With us

  • Brief us in your framework on Monday
  • Fieldwork starts in Mexico City by Friday
  • Local moderators, in-language, in-context
  • Deliverable lands in your branded format week 5
  • Your client never sees a Syncretic logo
How it works

Three steps. Five weeks. Done.

No 14-step process diagrams. No "discovery phases" that hide a sales pitch. Here's how a typical project actually runs.

1
Days 1–3

Brief in

30-minute scoping call. We adapt to your framework, your client's brand, your timeline. Proposal in your inbox within 48 hours.

2
Weeks 2–4

Fieldwork

Recruit, screen, moderate. Our 4-step verification ensures real participants only — no repeats, no compromised samples. You join sessions or we record.

3
Week 5

Deliver

Insights pack in your brand template, ready to forward to your client. We're available for revisions, debriefs, and follow-up rounds.

Real cases · de-identified

Three briefs. Three markets.

Iconic brand · Mexican confectionery

A pride campaign that missed the mark with teens — and how qualitative saved it.

Challenge Campaign centered on Mexican pride failed in quantitative testing — brand needed to understand why before launch
Audience Teenagers across Mexico · digital community + in-person fieldwork
Method Online community + projective techniques + visual stimuli

The insight

The solemn tone of the campaign clashed directly with the vibrant, playful, and down-to-earth spirit that young people actually associated with the brand. What was framed as national pride came across as distant and out of touch.

What we delivered

An emotional narrative platform where street humor, cheekiness, and spontaneous joy replaced performative patriotism. Four strategic territories gave the brand clear direction for messaging that felt genuinely Mexican — not aspirationally so.

Outcome

A new conceptual platform with a truly Mexican soul — one that didn't just talk about identity, but embodied it through everyday experiences as an emotional truth.

Global food company · frozen snacks

Healthy convenience that missed the mark

A global food company needed to validate a new line of air fryer snacks targeting health-conscious consumers. Phase 1 interviews flagged low enthusiasm. Phase 2 ethnographic fieldwork revealed why: the product concept didn't map to how people actually cook. We redefined the strategy around more relevant benefits and channels — turning a near-miss into a launch-ready brief.

British multinational · candy · low-price segment

Low price, low excitement — high potential

A British confectionery brand wanted to unlock the "low spend" teen candy segment, but low pricing was triggering rejection. Anthropological observation revealed that accessible products serve deep social and emotional roles for teens — easy to share, linked to everyday after-school rituals. We reframed the product from "cheap mini version" to a tailored offering with genuine everyday value.

Why Syncretic

Three reasons agencies keep coming back.

There are bigger research firms. There are cheaper ones. Here's why agencies serious about LATAM choose us.

⌀

Invisible to your client

White-label means white-label. We never appear in deliverables, sessions, recordings, or invoices. NDAs and brand-protection agreements are standard — not an upcharge.

4

4-step participant verification

Generic databases give you generic answers. Every participant is profiled, screened, validated and re-validated. No repeats. No compromised samples. Real perspectives that hold up to client scrutiny.

★

20 years LATAM, only LATAM

We don't dabble. We've run qualitative across 12 countries, in 3 languages, for global brands and the agencies that serve them. That's our entire story — and our entire roster of moderators.

FAQ

Questions agencies ask before booking.

Will my client ever know we're using a third party?+
No. All deliverables, sessions, recordings and invoices are under your brand. We sign NDAs and brand-protection agreements as standard. Most of our active engagements have been running for 3+ years without the end client knowing we exist — that's the entire point.
What about Spanish, Portuguese and regional accents?+
Sessions can run in Spanish, Portuguese, or English with synchronous interpretation. Moderators are local to the country, not generic LATAM — Mexican consumer for Mexican session, Argentine for Buenos Aires, Brazilian Portuguese for São Paulo. Regional nuance matters and we won't cut corners on it.
Can you brief in our framework?+
Yes. We adapt to your discussion guides, your taxonomy, and your deliverable templates. If you have a specific deck format, send it before the brief call and the proposal will already match. Your client should never see a Syncretic logo or a Syncretic-branded slide.
What does it cost?+
Pricing depends on country, sample size, and methodology — typical projects run $15k–$60k USD. We send a one-page proposal within 48 hours of the brief call so you can build it into your client quote with confidence. Volume discounts apply for ongoing engagements.
How fast can you start?+
Recruitment can begin within 5 business days of contract sign-off. Most projects deliver in 5 weeks brief-to-deck. Tight client deadlines? Tell us — we've turned briefs around in 3 weeks when needed.
Get in touch

Got a LATAM brief on your desk?

Book 20 minutes. No deck. We'll listen, ask 3 questions, and tell you whether we're a fit. If we're not, we'll point you to who is.

✓30-min scoping call · no pitch, no slides
✓One-page proposal in your inbox within 48 hours
✓NDA and white-label terms ready to sign
Pick a 20-min slot

Schedule a Discovery Call

Direct link to Sofía's calendar. Same-week slots usually available.

Schedule a Discovery Call →
or send a message
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Got it. We'll be in touch within one business day.

Schedule a Discovery Call →