Your LATAM field team—invisible to your client.
We run qualitative research in Mexico and South America under your brand. You keep the relationship, the margin, and the credit.
Quoting a LATAM project for the fall?
Send us the market, method and sample size — you'll have real numbers and a feasibility read in your inbox within 24 hours. No call, no deck, no commitment. Use them in your client quote.
No spam. We reply with numbers, not a sales pitch.
Got it. Sofía will have your numbers and feasibility read in your inbox within 24 hours.
Your client wants LATAM insight. You don't want to staff a Mexico office.
There's a gap between getting the brief and delivering it. We close it — without ever appearing in the deliverable.
Without us
- Hiring local recruiters in 3+ countries
- Vetting databases you can't trust
- Translating instruments and managing time zones
- Hoping the moderator gets the regional accents right
- Adding 6–8 weeks to your timeline
With us
- Brief us in your framework on Monday
- Fieldwork starts in Mexico City by Friday
- Local moderators, in-language, in-context
- Deliverable lands in your branded format week 5
- Your client never sees a Syncretic logo
Three steps. Five weeks. Done.
No 14-step process diagrams. No "discovery phases" that hide a sales pitch. Here's how a typical project actually runs.
Brief in
30-minute scoping call. We adapt to your framework, your client's brand, your timeline. Proposal in your inbox within 24 hours.
Fieldwork
Recruit, screen, moderate. Our 4-step verification ensures real participants only — no repeats, no compromised samples. You join sessions or we record.
Deliver
Insights pack in your brand template, ready to forward to your client. We're available for revisions, debriefs, and follow-up rounds.
Three briefs. Three markets.
The insight
The solemn tone of the campaign clashed directly with the vibrant, playful, and down-to-earth spirit that young people actually associated with the brand. What was framed as national pride came across as distant and out of touch.
What we delivered
An emotional narrative platform where street humor, cheekiness, and spontaneous joy replaced performative patriotism. Four strategic territories gave the brand clear direction for messaging that felt genuinely Mexican — not aspirationally so.
Outcome
A new conceptual platform with a truly Mexican soul — one that didn't just talk about identity, but embodied it through everyday experiences as an emotional truth.
Healthy convenience that missed the mark
A global food company needed to validate a new line of air fryer snacks targeting health-conscious consumers. Phase 1 interviews flagged low enthusiasm. Phase 2 ethnographic fieldwork revealed why: the product concept didn't map to how people actually cook. We redefined the strategy around more relevant benefits and channels — turning a near-miss into a launch-ready brief.
Low price, low excitement — high potential
A British confectionery brand wanted to unlock the "low spend" teen candy segment, but low pricing was triggering rejection. Anthropological observation revealed that accessible products serve deep social and emotional roles for teens — easy to share, linked to everyday after-school rituals. We reframed the product from "cheap mini version" to a tailored offering with genuine everyday value.
Built by researchers. Not by salespeople.
After 20 years running qualitative fieldwork across LATAM, we knew what agencies actually needed — and what the market wasn't delivering. So we built it ourselves.
Diego Álvarez
Co-founder · Research DirectorSocial psychologist with 20 years decoding consumer behavior across LATAM. Diego designs the methodologies — generational trend analysis, cultural frameworks, the 4-step recruitment process. If there's a finding worth finding, he finds it.
Sofía Hernández
Co-founder · Client LeadMarketing degree and Master's in Consumer Studies. 20 years in market research, the last 10 exclusively qualitative. Sofía is the person your team will actually work with — she adapts to your framework, timeline, and client's brand from day one.
Three reasons agencies keep coming back.
There are bigger research firms. There are cheaper ones. Here's why agencies serious about LATAM choose us.
Invisible to your client
White-label means white-label. We never appear in deliverables, sessions, recordings, or invoices. NDAs and brand-protection agreements are standard — not an upcharge.
4-step participant verification
Generic databases give you generic answers. Every participant is profiled, screened, validated and re-validated. No repeats. No compromised samples. Real perspectives that hold up to client scrutiny.
20 years LATAM, only LATAM
We don't dabble. We've run qualitative across 12 countries, in 3 languages, for global brands and the agencies that serve them. That's our entire story — and our entire roster of moderators.
In today's world, it's essential to collaborate with partners who adapt seamlessly to our timelines and budgets. That's why we value working with Syncretic.
Head of Consumer Insights Multinational Snacking CompanyQuestions agencies ask before booking.
Will my client ever know we're using a third party?+
What about Spanish, Portuguese and regional accents?+
Can you brief in our framework?+
What does it cost?+
How fast can you start?+
Quoting a LATAM project for the fall?
Send the market, method and sample size. No call, no deck, no commitment — just real numbers and a feasibility read, straight into your client quote.
Get real numbers in 24h
Market, method and sample size — a feasibility read in your inbox within 24 hours. No call, no deck.